Update! Danielle, the author of this post, wrote me a follow up post answering several of the questions readers had asked in the comments below. You will find her answers in this post.
With the cost of living always on the rise, many stay at home moms are looking for ways to make extra money and ease the strain on their wallet. This can be a very tricky task as for every legitimate work-at-home opportunity out there, there seems to be 5 more that are scams. I was in this exact situation 3 years ago; right after my second child was born.
I went through a gamut of various work-at-home jobs ranging from survey taker to internet evaluator. All paid very little and were not worth the time I put into them. That’s when I decided to start a home business. I didn’t want to sell a product, so instead I offered a service.
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I gambled on the idea that there was a market of people who either didn’t have time or the desire to do their own laundry; it turns out I was right.
Now at a consistent client base of 10 to 15 accounts, I’m able to make an extra $1,200 a month simply by doing other people’s laundry.
I’d like to share with you how you can start your own home-based wash and fold service. It’s a very easy business to start and requires things you already own.
6 Steps to Starting a Laundry Business at Home
Step-by-step what you need to know about starting your own laundry business.
1.) Organize & Sales Tax. You’ll need to check with your state on potential licensing and registration requirements. There most likely will be a sales tax you’ll need to pay on a frequent basis. Contact your state’s tax department for guidance on sales tax.
You’ll also need to establish how you will be organized; Sole Proprietor, LLC, S Corp. and file the appropriate documents.
2.) Record-keeping. You will need to keep track of several things including; clients, payments received, expenses, and mileage. Expensive accounting software is not needed to do this; Google Spreadsheet does a fine job of keeping track of everything and the price is right; free!
3.) How will you be paid? Will your clients pay you before services are performed or after? Will you accept cash only or check as well? These are policies you’ll need to establish prior to taking on clients. Almost all of my clients prefer to pay via credit card. PayPal is an easy to use credit card processer with a reasonable fee (3% of transactions) that you can set up in a matter of minutes.
4.) Make a website. Some may argue that this step is not necessary but I’d have to completely disagree. You do not have a brick and mortar store so your website, in a sense, is your storefront. You NEED to have a way for clients to find you and get information about your services. You will accomplish this through a website. WordPress is a free web design site that is very user-friendly. You can easily create a website and find a web host from their “Hosting” section.
(See this post if you want to buy your own domain name and get hosting for your website.)
5.) Market your services. There are several online and offline ways to market your services, I’ll begin with online marketing.
Online Marketing.
When it comes to creating your online presence you’re going to have two options; free marketing and paid marketing. Free marketing includes listing yourself on free directories such as Google Places and >Yahoo! Local. >Craigslist is another great source to advertise your laundry service for free. Paid marketing are the sponsored ads you see on a search engine results pages; the most popular choices are Google Adwords, Yahoo! Search, Microsoft Advertising and >Facebook Ads.
Social media marketing is an imperative piece to your marketing efforts.Facebook, Twitter, Google+, LinkedIn are just some of the available media sites. You don’t need (and won’t have the time) to create multiple accounts, a Facebook Page is sufficient to begin. To get clients to “Like” your Facebook page you could offer an incentive such as money off their first order or do a drawing for a free week of laundry service.
Offline Marketing.
Online marketing requires only time and a computer; for offline marketing you’re going to have to roll up your sleeves and do some real leg/mouth work. First thing you’ll need to do is create an attention-getting flyer. Flyers are a cheap way to promote your business and if there’s a local college campus you can expose yourself to hundreds of potential clients every day.
Make sure your flyer has an attention-getting headline and print it on vibrant colored paper. Include pull off tabs at the bottom of your flyer containing your business name, phone number, email and web address if you have one.
Business cards are another marketing tool you’ll need for those times when you are talking with a potential client. You can make your own business cards or order them through a company that makes business cards.
Brainstorm the possibilities!
Make a list of local companies that could use your service (Spas, doctor offices, daycares, restaurants) and contact them either by phone or in person. I know, I know, everyone loves selling- you don’t have to use a pushy sales pitch though. A quick introduction about yourself and your laundry service, coupled with how your service can benefit their business is all you need to do.
Here’s a little insider information that I’ve used to win over business clients: I let them know I am less expensive than big, commercial cleaners & I don’t require lengthy contracts. Most large commercial cleaners require at least a year’s contract and will charge for multiple items such as fuel, processing, rental of towels/uniforms. (Find office organizing supplies here).
Knowing this information can give you something attractive to offer potential business clients.
Lastly you’ll need to talk about your business as often as you can. Networking is a very powerful tool. You never know when you’ll run into someone who just happens to need your service or knows someone that does.
6.) Ready…Set…Launch! Now you are ready to go live with your business. Please be patient and understand that Rome wasn’t built in a day. You will need Time to grow. I didn’t get my first client until 2 months after launch and believe me I was starting to think I never would. After that first client I grew to 4, then 8, then 12. As a stay-at-home mom I was making great extra money by just doing laundry out of my home. Now I help other stay-at-home parents accomplish the same thing through my company Laundry Care.
Danielle is the owner of Laundry Care, a network of stay-at-home moms who provide laundry services from their homes. She has been cleaning clothes for 15+ years and is an expert laundress.
*Click this link to read more ways women can earn money working from home.
How to make your own Laundry Soap
Need a cheap, effective laundry soap? Try this one I made at home.
I just want to say am grateful for the information you put across. I owe a laundry business in Ghana, though my client base is not stable, i wish you could share some ideas that will help in this direction. I distributed flyers, sent out proposal letters to individuals and companies, gave out call cards as well. May be there is something extra i need to do apart from d numerous follow ups i have made to these people. Thanks in advance for your help.
Hi Debra, I don’t think you need “professional” machines as in “industrial” machines. As for financial assistance I don’t know either, but I don’t see why you would need it if you have a decent home washer and dryer. You would be providing a service so let’s say you start out with a couple customers. You might do a few loads of wash for them every other week, right? I would recommend talking to someone (an accountant maybe) about how to go about claiming part of your laundry room and utilities, supplies and mileage for business expenses to save you money. I think this type of business would require very little overhead. Good luck!
I would love to start this type of business! I don’t have professional laundry machines at my home; is it unusual to get financial assistance from the local SBA?
I think its a great idea for any stay at home parent or person that’s out of work. But if things pick up for you and you start doing a lot it might be worth investing in a commercial machine as non-commercial washer machines aren’t built to work as hard/often.
Just a word of warning, because a broken washing machine due to over use could be costly for you to replace as well as put a hold on your home laundry business!
Thanks for your comment. The writer of this post is a different person that the blog owner who is me. I don’t have experience starting this kind of business. Good luck!
Happy new year to you. i like the idea of having a laundry service. how can you help please?
I’ve been in laundry for life. This helps my family. Your article is great for mums especially single Wes.
I have never used any machines but iron. Its great.
thanks
On average besides tax how much should you charge per laundry load etc? Like how would you price it?
I would like to know more about your business. How did you really start. What was the process. How much did you spend, how much do you charge. What equipment do you need?those sorts of things……I have a sick son with disabilities and am thinking of doing a little business to support him and me…You are an inpiration.
Thanks
Hi Carol, this was a guest post. I think the idea is to do it in your home, but I imagine you could do it either way really. The writer did a follow up post answering questions. You might check there to see if she addressed that on in any way. Thanks for commenting.